The following entry is a part of the Pattern Library. The library records samples of the common patterns of behaviour that set the context within which the chances of project failure are increased.
Name : The Fast Forward Freeze Out
In brief :
A sponsor accelerates progress in the planning of a project by freezing out the stakeholders. Failure to engage and understand stakeholder requirements however results in products being produced that fail to meet the needs of the stakeholders.
Description :
Typical sequence of events :
- Sponsor elects to freeze the stakeholders out of the planning process
- Project appears to make rapid progress in early stages
- When product created by the project is delivered, stakeholders are finally engaged
- Stakeholders reject the product because it fails to meet their real needs.
Possible negative effects :
- A breakdown in trust between stakeholders and the management responsible for the project
- Products that are rejected by the stakeholders once delivered
- The need to completely redo the project or make very major changes in order to satisfy stakeholders.
Common Root Causes :
- A sponsor who fails to appreciate the human side of the project and what it takes to build buy-in and support
- Arrogance (when a Sponsor feels they know best and are able to speak on behalf of everyone else).
Suggested Actions :
- Perform stakeholder analysis
- Plan an effective stakeholder engagement strategy
- Gather requirements from stakeholders and build their support for the project through effective and ongoing consultation and communication.