Following entry is a record in the “Catalogue of Catastrophe” – a list of failed and troubled projects from around the world. Build-a-Bear Workshop – USA & Canada Project type : Sales promotion Date : Jul 2018 Cost : Undeclared repetitional damage Synopsis : It's easy to get caught up in the excitement of an idea and in doing so miss important issues that lie just below the surface. In a marketing campaign gone awry, US based 'Build-a-Bear Workshop' gained world-wide attentio...