Boeing 737-MAX

The following entry is a record in the “Catalogue of Catastrophe” – a list of failed or troubled projects from around the world. Organization : Boeing Commercial Airplanes Project name : 737-MAX Project type : Commercial aircraft design Date : Apr 2019 Cost : 346 lives lost Synopsis : Designing and building today's commercial aircraft must be among the most complex projects in the modern age. The two leading players in the industry are America's Boeing Commercial Airplanes and Europe's Airb...
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Fyre Festival

The following entry is a record in the “Catalogue of Catastrophe” – a list of failed or troubled projects from around the world. Project name : Fyre FestivalProject type : Music festivalDate : Apr 2017Cost : Undeclared Synopsis : The execution of a large-scale music festival can be a complex Project Management challenge. The bigger the event, and the higher the expectations, the more challenging it becomes. Throw in a remote location, a lack ...
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Teddy bear madness

Following entry is a record in the “Catalogue of Catastrophe” – a list of failed and troubled projects from around the world. Build-a-Bear Workshop – USA & Canada Project type : Sales promotion Date : Jul 2018 Cost : Undeclared repetitional damage Synopsis : It's easy to get caught up in the excitement of an idea and in doing so miss important issues that lie just below the surface. In a marketing campaign gone awry, US based 'Build-a-Bear Workshop' gained world-wide attention by attrac...
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A380 – Take two

The following entry is a record in the “Catalogue of Catastrophe” – a list of failed or troubled projects from around the world. Airbus SAS – France Project name : A380 Project type : Commercial aircraft development Date : Feb 2019 Cost : Undeclared, but certainly in the billions of dollars in lost opportunity and other costs. Synopsis : An old Danish proverb (sometimes incorrectly attributed to Yogi Berra) quips that "It is difficult to make predictions, especially about the future”. Unfor...
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Volkswagen

The following entry is a record in the “Catalogue of Catastrophe” – a list of failed or troubled projects from around the world. Organization: Volkswagen Group (VW) Project type : Vehicle emissions system Project name : Unknown Date : September 2015 Cost : Potential costs in the region of $18B Synopsis : Arguably one of the most expensive scandals in modern corporate history, the revelation that Volkswagen cheated government emission testing has shaken people's confidence in a once solid bra...
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Target Canada

The following entry is a record in the “Catalogue of Catastrophe” – a list of failed or troubled projects from around the world. Target - Canada Project type : Retail store opening Project name : Unknown Date : Jan 2015  Cost : In the region of $7B Synopsis : Drawn by lower prices, it is common for Canadian families to cross over into the USA to grab their shopping. One favourite destination has always been the US retailer known as "Target". Famous for their large red and white bulls eye log...
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Christmas Blunderland

The following entry is a record in the “Catalogue of Catastrophe” – a list of failed or troubled projects from around the world. Christmas Blunderland - UK Project type : An assortment of Christmas themed entertainment parks Date : Nov-Dec  - 2008, 2013 and 2014  Cost : Unknown Synopsis : One definition of success is "meeting or exceeding expectations". Satisfy expectations of the customer or stakeholders and the project is viewed as a success. Fall short of expectations and no matter how go...
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IBM

The following entry is a record in the “Catalogue of Catastrophe” – a list of failed or troubled projects from around the world. IBM (International Business Machines) - USA Project type : Organizational performance improvement and strategic realignment Project name : Roadmap 2015 Date : 2010-2014  Cost : Unknown Synopsis : Most of the projects noted in the catalogue were aimed at producing some form of product or tangible deliverable. IBM’s “Roadmap 2015” initiative is a little different; it...
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Sinking of the RMS Tayleur

Following entry is a record in the “Catalogue of Catastrophe” - a list of failed and troubled projects from around the world. White Star Line Project name : RMS Tayleur Project type : Passenger ship Date : 1854 (filed under historical failures) Cost : Unknown Synopsis : The sinking of the White Star Line's Titanic on her first voyage is one of the world's classic disaster stories. What few people know is that the Titanic was not the first passenger liner sailing under the White St...
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Avon Products

The following entry is a record in the “Catalogue of Catastrophe” - a list of failed or troubled projects from around the world. Avon Products - Canada Project type : Product sales and ordering system Project name : The "Promise" project Date : Dec 2013  Cost : $100 to $125M Synopsis : Ding-dong - Avon calling. According to reports, a significant number of the Avon sales team in Canada will no longer be pressing any doorbells. One of the world's most established direct sales compan...
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